If you already have a website then an organic site audit is generally the first thing we recommend to all our clients. This is because we feel this is the most important part of any successful online marketing campaign.
After all, what’s the point of spending money on a search engine marketing campaign for a website if it is broken and will not perform to its fullest potential? That’s why we offer this service – to fix any issues which may be there BEFORE we proceed with other online marketing suggestions.
We look at over a dozen different issues in detail to see if any of them will have any impact, positive or negative, on your websites ability to rank competitively on search engines such as Google, Bing and Yahoo.
But it is not just your website we look at. Sure we review the coding and technical issues particular to your own website, but we also look at the external factors which could impact your rankings. Things like your backlink profile, directory presence, social media presence and so on.
But we don’t stop there. Once we have picked your site apart (and we will) we will provide easy-to-follow steps that you can take to improve your site’s ability to rank competitively online. We will provide a prioritized list of the issues we identified, tell you how urgent it is that you fix them and provide you the steps you need to address the issues.
So if you have a website and are not sure what to do with it, why not talk to us about a site audit first. We can then use the results of the audit to recommend what plan of action, if any, you need to move forward.
Comments are closed.